WHY A BUSINESS ASSOCIATION?
Just as the hilltowns are recognized for recreational opportunities, the are equally known for their diverse and far-flung stores, restaurants and cottage businesses. The low population density which gives our area it's rural charm is a marketing nightmare in conventional terms.

That's where the JLBA comes in. As business people in the hilltowns, we are well acquainted with the problems of reaching a market in our area. Our strength lies in our diversity. By maintaining an open line of communication among our membership, we make available the combined business experiences of dozens of business people faced with the same obstacles. tapping into this network offers the solutions, sometimes mundane, sometimes wildly creative, to these common marketing problems.

The JLBA gives it's membership commercial and political clout. By speaking with a unified voice, we have an opportunity to shed more light on the needs of our area with our political representatives. Buying services (for example: bulk mail rates) as a group makes them more affordable.

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